Lead Initiation Campaigns

Leading your campaign as a leader is an important step towards having a successful campaign that targets your appropriate audience. Here at CBATS, we strive to lead your campaign initiatives with success and as a leader. Being a leader allows us to set our direction towards where the campaign should go to help our goal. With us leading your next major campaign, we follow through our books to do the right thing to push forward and reach your dedicated audience.

As we continue to help companies that may be starting up, or continuing their adventures, we at CBATS strive to continue in assisting and allowing our clients to feel welcomed and comfortable with our campaigning efforts. Campaigning is not only to show customers why they need your current product or service but to allow for brand awareness for your brand to show a clear, singular message.

Let’s begin with the concept of physical campaign initiations. Physical campaigns are not as common in the modern age due to a lot of mediums being portrayed through electronic means such as websites, applications, and your accessible mobile device. Physical and tangible campaign materials give the user this texture, feeling and smell to correspond with your brand. This allows for that particular smell to evoke a strong memory, especially with smell being the most prominently linked sense in the human body to the brain for memories.

This allows us to take campaigns into interesting approaches, where we may have items to be given out with particular smells that evoke such, like blossoms. This not only allows the brand to give a great experience to the user upon first meetings but allows for brand awareness in the future. Having brand awareness with such a start allows the user to sympathize with the product and services much more, matching their emotions to our client’s brand.